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Privacy Policy & Cookies

Privacy Policy & Cookies

Lintbells is committed to safeguarding your personal data. Whenever you provide personal data, we are legally obliged to use it in line with all applicable laws concerning the protection of personal data.

Please read this policy, it explains how we collect, use, disclose, transfer and store your data.

Who we are

We are Lintbells Inc., a Delaware corporation. Our principal place of business in the United States is located at Westshore International Plaza, 2202 N West Shore Blvd, Suite 200, Tampa, FL 33607. We are a manufacturer of quality, natural pet supplements

Our website address is

You can also contact us by email on and by phone on +1 844-570-3222.

We are committed to:

  • protecting your privacy when you visit our site;
  • protecting the confidentiality of any information that you provide to us; and
  • being transparent about our collection and use of your personal data.

Personal data is any information that identifies you or can be used to help identify you; for example, your name, email address, IP address or location data.

We do our very best to keep your personal data secure by the implementation of appropriate technical and organisational security measures. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

This policy explains what we do with your personal data, specifically:

  • What personal data we collect from you and how we collect it.
  • Why we collect it and our legal basis for doing so.
  • How we use it.
  • Who we share it with.
  • Where we store it.
  • How long we keep it.

It also explains what your rights are with regard to your personal data.

The Lintbells data protection representative is Rebecca Davies who can be contacted by email at

What personal data do we collect and how do we collect it?

We only ever collect the personal data that we need from you and keep to a minimum the personal data we hold on an ongoing basis.

We collect and process your personal data when you use our website and services. This may be personal data you provide to us, that we collect about you and/or information we receive from other sources.

Information you give us. The personal data you give to us may include:

  • your name, postal and email addresses and telephone numbers
  • information about your pet(s)
  • financial and credit card information

We ask you to ensure that the personal data you provide to us is kept up-to-date and therefore please contact us if you need to amend any records we hold of your personal data.

Information we collect about you. Each time you visit our website we may automatically collect the following information:
the details of the device you use to access our site;

  • your user activity details and preferences;
  • your browser history details;
  • your location details; and
  • your electronic identification data including IP address and information collected through cookies;

Please note that we do not currently honor “do not track” signals from web browsers.

Information we receive from other sources. We use approved third parties to provide services to us (for example, sub-contractors in payment and delivery services) and may receive information about you from them.

We sometimes combine information that we receive from other sources with information you give to us and information that we collect about you. We may use this information and the combined information for the purposes set out below.

Children’s Privacy: We do not knowingly collect personal data from children under the age of thirteen (13), and children should not send any personal information to us.  If you believe that a child may have provided his or her personal data to us, please contact us using the contact information at the end of this Statement. In the event that we become aware that we have collected personal data from a child under the age of thirteen (13), we will dispose of that personal data immediately. 

"Text Marketing and notifications (if applicable): By entering your phone number in the checkout and initialising a purchase, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 15 per month. You can unsubscribe from further text messages by replying STOP. Message and data rates may apply."


Why do we collect your personal data and what is our legal basis for doing so?

We rely on one of the following legal bases in each case:

  • you have given us your consent to process your personal data (consent);
  • processing your personal data is necessary for us to fulfil a contract entered into with you, or is necessary for us to do things (at your request) prior to us entering into a contract (contract); or
  • we have a legitimate organisational interest where we use your personal data in a way that you would reasonably expect, and which has a minimal impact on your privacy (legitimate interests).

The purposes for which we collect and use your personal data are as follows. In each case we have confirmed which legal basis we rely on:

  • to register you with our website (legitimate interests);
  • to provide you with information about our products in response to your enquiry (contract);
  • to provide you with the products you have ordered and to invoice you (contract);
  • to provide you with information about our other products that are similar to those you have already purchased or enquired about (legitimate interests);
  • to provide you with a more personalised service when you visit our website (legitimate interests);
  • for assessment and analysis; for example, customer and product analysis purposes. These enable us to review, develop and to improve our service to you as well as notifying you of any changes (legitimate interests);
  • for direct marketing by email (consent);
  • for direct marketing by post (legitimate interests);

(Nb for details of how to object to direct marketing please see the section “Your Rights”)

  • to administer our website and for internal operations; including troubleshooting, data analysis, testing, research, statistical and survey purposes (legitimate interests);
  • as part of our efforts to ensure that our website is kept safe and secure (legitimate interests); or
  • to enable us to use cookies as detailed in the section below (consent).


A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

Our website uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

Please note that if you do not agree to the use of strictly necessary cookies then you may not be able to access all or part of our site.

We use the following cookies:

Strictly necessary cookies. These are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site, use the shopping basket or make use of e-billing services.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We also share this information with third parties for this purpose, such as Google and Facebook.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:


  • Google Remarketing
  • Google Adwords
  • Google Analytics
  • Hotjar
  • Facebook retargeting
  • Facebook look-a-like audiences
  • _orig_referrer, Cart
  • tracked_start_checkout
  • cart_sig, cart_ts, checkout_token, Secret
  • _landing_page, _orig_referrer
  • s, _shopify_fs, _shopify_s, _shopify_uniq, _shopify_visit, _shopify_y, _y
  • _secure_session_id
  • Secure_customer_sig, storefront_digest


  • To deliver to you a marketing message after you have visited certain pages on our site.
  • To understand site behaviour and purchasing on site after clicking ads in the Google network
  • To understand user behaviour on site and improve website experience
  • To improve your onsite experience, improving site navigation and usability
  • To deliver you a marketing message on Facebook and its subsidiaries after you have visited certain pages on our website
  • Uses your site behaviour to target people like you with advertising on Facebook
  • These cookies are used to remember what's in your shopping basket.
  • Shopify analytics relating to checkout.
  • Used to track your checkout process.
  • To track which page you entered our site on and from where.
  • To track your purchasing and non-purchasing behaviour on our site.
  • These cookies are used to understand how you navigate our site.
  • These cookies are associated with your login.

More information


Please note that third parties, such as Google and Facebook may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.

Except for essential cookies, all cookies will expire after 60 days. If you want to opt out the use of cookies by third party vendors, visit this link.

Sharing your information

We share your information with the following third parties to enable us to provide our services to you.

Type Purpose
Direct mail fulfilment house To deliver marketing and promotional materials to our valued Club customers
Trustpilot - 3rd party review service To ask you for your feedback on an order you have placed with us directly
Customer relationship management service (B2B) To better understand our customers and promote Lintbells
Courier and postal services To deliver your order
Email software provider To send your education pet information and promotional offers via email
PR agency To share statistics about pet ownership
Web developers To maintain
Payment gateway provider To process customer orders on our website
Digital marketing agency To help us advertise to new and current customers
3rd party customer service and fulfilment center To act on Lintbells US’ behalf to process customer orders and to provide a customer service function

We also share your information with the organisations detailed in the Cookies section.

Our selected third parties are required by us to treat your personal data as carefully as we would and can only act on our instructions with regard to their use of your personal data.

We may disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets, we will be obliged to disclose your personal data to the prospective seller or buyer of such business or assets;
  • if Lintbells or substantially all of its assets are acquired by a third party, in which case our customers’ personal data will be one of the transferred assets;
  • if we are under a duty to comply with any legal obligation;
  • to enforce or apply our terms of use and other agreements or to protect the rights, property and/or safety of our customers or of others (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).

We will never sell your personal data and will never share it with a company for marketing purposes..

Keeping your personal data

We keep personal data for no longer than the following time periods:

From enquiries to our site Duration of enquiry + 2 years
A Customer or consumer's personal data Duration of relationship + 7 years
A Supplier's personal data Duration of relationship + 6 years

We keep personal data for no longer than the following time periods:

When we no longer need to keep your personal data, we undertake to delete it and dispose of it securely.

Your rights

You have the following rights in connection with your personal data:

  • To object to us processing your personal data for direct marketing purposes.
  • To obtain a copy of your personal data which we hold about you.

If you wish to exercise any of your other rights listed in this policy, or that you have in law, then please contact our data protection representative Rebecca Davies by emailing her at

Our website may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and notified by an alert on our website for 30 days following the update.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to our data protection representative Rebecca Davies – email:, telephone: +44 (0) 1462 416886